Bryan Kariuki is a highly respected Kenyan fintech leader who has been appointed Chief Product Officer at LOOP Digital Financial Services (NCBA Group’s pan-African neobank). Kariuki will guide the next stage of product development and boost growth across consumer, merchant, and platform segments.

With over 15 years of experience, Kariuki has developed an impressive track record of scaling digital businesses across the continent. He spent five years at Cellulant as Vice President, expanding its payments platform into more than sixteen African markets and establishing partnerships with organisations ranging from Kenya Airways to Nigeria’s federal agriculture programmes. 

Before that, he served as Vice President of Digital Financial Services and Chief Digital Officer at Copia Global, where he designed and launched payment and lending products for base-of-the-pyramid customers, while briefly serving as interim CTO. Earlier roles include leading commercial strategy at the rural ISP Mawingu Networks, contributing to the early growth of Jumia and Travelstart in Africa, and advising Old Mutual, Juhudi Kilimo, and Purple Elephant Ventures on digital and fintech strategy.

He began his career as a strategy consultant at McKinsey & Company’s Johannesburg office after earning a Bachelor of Commerce in Economics and Finance from the University of the Witwatersrand. His work in Africa’s digital economy has earned him recognition as one of Business Daily East Africa’s Top 40 Under 40 Men (2016) and a spot among the Top 25 Men in Digital at the SOMA Awards (2022).

Known for his ability to blend deep commercial insight with customer-focused innovation, Kariuki remains a passionate supporter of inclusive, high-impact financial solutions that promote both social progress and sustainable business growth across Africa.