Tag: Marketing Strategies

Behind the Barbie buzz: Exploring the legal implications confronting the iconic brand

‘Come on Barbie, let’s go Barbie…’ Barbie was launched in 1959 by a toy manufacturing company, Mattel Inc, as Ruth Handler’s brainchild. Since then, this Bild Lilli-inspired innovation has taken the world by storm and managed to hold its crown as an unshakable force. Grand is the generation that has grown influenced by everything Barbie […]...