KENYA TOURISM SECTOR PERFORMANCE REPORT
The Highlights
- International Visitors Arrivals 2,048,834
Top 20 source markets for 2019 were:
- USA
- Uganda
- Tanzania
- United Kingdom
- India
Age of visitors to Kenya
- 33-44 (30%)
- 25-34 (29%)
- 45-54 (18%)
- 18-24 (11%)
- 55-64 (8%)
Purpose of visit
- Holiday (63%)
- Business (13%)
- Visiting family and friends (10%)
Drivers of tourism growth in 2019
- Marketing efforts
- Growth in the aviation sector
- Political stability
- Ease of doing
- Business and investor confidence
Tourism trends for 2020 and beyond
- Growth of Free Independent Travel
- Increased Concern for Value for Money
- Search for Novel Experiences
- Food as a Key Element of Tourists’ Experience
- Search for Genuine, Authentic Tourism Experiences
- Convenience Through Technology, Artificial Intelligence and Automation
- Accessible Tourism
- Shortening The Booking Window