Analysis

Latest Article 24 Jul 2026

The Return of the Originals: Global Brands Are Betting on Kenya & We Cannot Lose the Wager

The opening of Nike’s first East African flagship store at Sarit Centre was more than a retail launch. Following Adidas Originals’ opening of its first standalone regional store at Westgate Mall, and Hugo Boss’s entry into Kenya’s luxury retail market, this signalled a shift in the country’s commercial landscape. For years, leading global brands reached […]...

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