AFCON

Lessons from AFCON 2023 success: Kenyan brands should embrace sports sponsorship for customer engagement and exposure.

The curtain came down on the 34th edition of the TotalEnergies CAF Africa Cup of Nations on Sunday, February 11th, in a tournament that featured some of the current best players in world football, including Sébastien Haller (Côte d’Ivoire), Sadio Mane (Senegal), Victor Osimhen (Nigeria), and Mohamed Salah (Egypt). Hosts Côte d’Ivoire beat favourites […]...