Tag: Millenials

How Kenyan millennials and Gen Z are shaping the future of legacy media: An analysis of a report on media consumption patterns by AKU media school

The release of the report titled “Media Consumption In An Evolving Digital World: Millennials And Digital Natives’ Consumption Habits And Implications For Legacy Media In East Africa” by the Media Innovation Centre at Aga Khan University’s Graduate School of Media and Communications has provided valuable insights into the media consumption habits of Millennials and Generation […]...