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KENYA TOURISM SECTOR PERFORMANCE REPORT

The Highlights

  • International Visitors Arrivals 2,048,834

Top 20 source markets for 2019 were:

  1. USA
  2. Uganda
  3. Tanzania
  4. United Kingdom
  5. India

Age of visitors to Kenya

  1. 33-44 (30%)
  2. 25-34 (29%)
  3. 45-54 (18%)
  4. 18-24 (11%)
  5. 55-64 (8%)

Purpose of visit

  • Holiday (63%)
  • Business (13%)
  • Visiting family and friends (10%)

Drivers of tourism growth in 2019

  1. Marketing efforts
  2. Growth in the aviation sector
  3. Political stability
  4. Ease of doing
  5. Business and investor confidence

Tourism trends for 2020 and beyond

  1. Growth of Free Independent Travel
  2. Increased Concern for Value for Money
  3. Search for Novel Experiences
  4. Food as a Key Element of Tourists’ Experience
  5. Search for Genuine, Authentic Tourism Experiences
  6. Convenience Through Technology, Artificial Intelligence and Automation
  7. Accessible Tourism
  8. Shortening The Booking Window
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